Based in the Netherlands, Salud Foodgroup Europe produces and distributes frozen Avocado products, Appetizers and Tortillas & Pitas to 47 countries in Europe, the Middle East, Asia, Latin-America and Oceania.

In 1995, Ruud Meijer started selling Avocado products literally from his kitchen table. Now Salud Foodgroup Europe is a renowned company. The departments of Sales, Supply-Chain, Marketing and Finance are located in our Dutch headquarters, as well as our own Research & Development department with a large test kitchen.

The underlying meaning of the Spanish word ‘Salud’ is 'Cheers' and ‘we wish you good health’ which is part of Salud's mission to continue developing sustainable, eco-friendly products whilst not losing sight of health conscious trends.

Key markets are the food service industry consisting of wholesale, catering and other related businesses. Furthermore Salud Foodgroup Europe provide services to Industry, QSR and Retail in Salud brand and Private label.

Convenience plays an important role alongside the practical use of the products. Each product group includes numerous specialty products that promise a festive culinary addition to every caterer’s menu. Salud Foodgroup Europe places tremendous value on the quality and taste of every dish.