Based in the Netherlands, Salud Foodgroup Europe produces en distributes frozen Avocado products, Appetizers and Tortillas & Grabbetizers to more than 44 countries in Eastern- & Western Europe, Middle East, Asia, Pacific and Americas.

In 1995, Ruud Meijer started selling Avocado products literally from his kitchen table. Now Salud Foodgroup is a renowned company. In our Dutch head office, the Sales, Marketing, Finance, and Logitic departments are located as well as our own Research & Development department with large test kitchen. 

The underlying meaning of the Spanish word ‘Salud’ is 'Cheers' and ‘we wish you good health’ which is part of the mission of Salud Foodgroup Europe to continue developing sustainable, environmentally-friendly products whilst not losing sight of health conscious trends.

Key markets are the food service industry consisting of wholesale, catering and other related businesses. Furthermore we provide services to Industry, QSR and Retail in Salud brand and Private label.

Convenience plays an important role alongside the practical use of the products. Each product group includes numerous specialty products that promise a festive culinary addition to every caterer’s menu. Salud places tremendous value on the quality and taste of every dish.