Based in the Netherlands, we, from Salud Foodgroup Europe produce and distribute frozen Avocado products, Appetizers and Tortillas to more than 50 countries in Europe, the Middle East, Asia, Latin-America and Oceania.

In 1995, Ruud Meijer started selling avocado products literally from his kitchen table. Now Salud Foodgroup Europe is a renowned company. The departments of Sales, Supply-Chain, Marketing and Finance are located in our Dutch headquarters, as well as our own Research & Development department with a large test kitchen,  where various innovations are developed.

The underlying meaning of the Spanish word ‘Salud’ is 'cheers' and ‘we wish you good health’ which is part of our mission to continue developing sustainable, eco-friendly products whilst not losing sight of health conscious trends.

Key markets are the food service industry consisting of wholesale, catering and other related businesses. Furthermore we provide services to industry, QSR and retail in Salud brand and private label.

We are proud of the relationships we have with our customers, working to develop new products together. We believe in building strong relationships with our customers, partners and growers.