Salud Foodgroup Europe B.V. (Salud) was founded in 1995 in the Netherlands. We serve our customers in Europe, the Middle East, Asia, Latin-America and Oceania from our head-office in Oosterhout, the Netherlands. The departments of Quality, Supply Chain, Research and Development, Sales, Marketing, Finance and IT can be found here.
We produce and distribute frozen avocado products, appetizers, tortillas and tropical fruit. These product categories also represent the colours green, orange, red and yellow in our logo. The name ‘Salud’ derives from the Spanish expression of good wishes for a good health. Avocados are, and have been, our main product category. We like to promote and inspire using avocados in all kinds of dishes, since they are a great addition to your health and menu. Thereby we offer the solution to be able to use the same quality of Hass avocados throughout the entire year, for foodservice, retail or industry, by using frozen avocado products, ripened to perfection.
We innovate with our avocado products by not only using them as IQF avocados or in our guacamoles, but also by using them in our other product categories. For example in an avocado tortilla or as a fried avocado appetizer. We prioritize serving our customers the best quality appetizers, which is why our R&D Department spends a lot of time in our test kitchen at the head-office. Here we create, optimize and innovate our appetizers, and where we develop your custom-made products.
We invite you to take a look at our product list and get inspired.
SFGE joined Sustainability Initiative Fruit and Vegetables (SIFAV). From farm to fork in the most sustainable way🥑!
2022
Our avocado burger also won a silber award in the innovation competition in Germany!
2021
Our latest innovation: the avocado burger. 100% vegan. Selected by the international jury of the Sial.
2020
We have fulfilled the requirements for the IFS Broker certification. Our certification is applicable as of April 29th, 2019.
2019
Our Guacabites have been selected according their innovative character. Have you ever seen guacamole in an appetizer before? Therefore the Guacabites won the Innovation Award!
2018
We joined a competition to win an award, issued by the magazine "Kuche" from Catering Inside in Germany and our newly launched Mozzarella Caprese Bites won the award!
2018
Head office has moved to another building in Oosterhout
2017
SKAL certified for our BIO avocado pulp
2016
These new Avocado fries, a fresh avocado slice, battered and breaded with a spicy flavoured skin, have had its world premiere at the Anuga in Cologne. A specialist jury selected the Avocado Fries out of a pool of innovative products.
2015
Expanding our sales outside Europe and Middle-East.
2015
Investment in the Mexican production facility.
2013
Entering the retail branch with a new line of 6 appetizers and 2 avocado products.
2012
Expanding the category Tortillas & Grabbetizers with Pita bread.
2012
Management buy-out from Simplot US.
Salud Foodgroup Europe was born.
First introduction of High Pressure guacamole in Europe.
2008
Expanding the product range with a new category: tortillas.
2007
Introduction of frozen tropical fruit: mango, pineapple, melon, papaya and a mix of these fruits.
2005
Expanding the product range with avocado dices, avocado slices and avocado halves.
2001
The head office has moved to a new building.
1999
Expanding the product range with Appetizers, a new category based on cheese fillings and Jalapeño peppers.
1998
Simplot Europe Inc. is established. The product assortment consists of only frozen guacamole.
1995
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