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Avocado

Avocado

The Hass avocado contains a great number of unsaturated oils and essential vitamins & minerals. 

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Ambient range

Ambient range

Discover our ambient range consisting of delicious products that add value to the rest of our assortment. 

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Saudi Foodshow Excellence award

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Salud's Edamame avocado burger has achieved a remarkable triumph, being honored with the Saudi Foodshow Excellence award for the BEST plant-based product!
2023

Partner of SIFAV

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SFGE joined Sustainability Initiative Fruit and Vegetables (SIFAV). From farm to fork in the most sustainable way🥑!
2022

Cooking Award

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Our avocado burger also won a silber award in the innovation competition in Germany!
2021

Sial Innovation Award

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Our latest innovation: the avocado burger. 100% vegan. Selected by the international jury of the Sial.
2020

IFS Broker

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We have fulfilled the requirements for the IFS Broker certification. Our certification is applicable as of April 29th, 2019.
2019

Sial Innovation Award

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Our Guacabites have been selected according their innovative character. Have you ever seen guacamole in an appetizer before? Therefore the Guacabites won the Innovation Award!
2018

Kuche Award

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We joined a competition to win an award, issued by the magazine "Kuche" from Catering Inside in Germany and our newly launched Mozzarella Caprese Bites won the award!
2018

Rehousing

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Head office has moved to another building in Oosterhout
2017

SKAL Certified

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SKAL certified for our BIO avocado pulp
2016

Anuga taste 15 Award

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These new Avocado fries, a fresh avocado slice, battered and breaded with a spicy flavoured skin, have had its world premiere at the Anuga in Cologne. A specialist jury selected the Avocado Fries out of a pool of innovative products.
2015

Asia

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Expanding our sales outside Europe and Middle-East.
2015

Factory

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Investment in the Mexican production facility.
2013

Retail

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Entering the retail branch with a new line of 6 appetizers and 2 avocado products.
2012

Pita bread

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Expanding the category Tortillas & Grabbetizers with Pita bread.
2012

SALUD FOODGROUP EUROPE BV

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Management buy-out from Simplot US.
Salud Foodgroup Europe was born.
2011

High Pressure

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First introduction of High Pressure guacamole in Europe.
2008

Tortillas

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Expanding the product range with a new category: tortillas.
2007

Tropical fruit

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Introduction of frozen tropical fruit: mango, pineapple, melon, papaya and a mix of these fruits.
2005

Avocado dices, slices and halves

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Expanding the product range with avocado dices, avocado slices and avocado halves.
2001

New Office

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The head office has moved to a new building.
1999

Appetizers

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Expanding the product range with Appetizers, a new category based on cheese fillings and Jalapeño peppers.
1998

The Beginning

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Simplot Europe Inc. is established. The product assortment consists of only frozen guacamole.
1995