Based in the Netherlands, Salud Foodgroup Europe produces and distributes frozen Avocado products, Appetizers and Tortillas & Grabbetizers to more than 44 countries in Eastern & Western Europe, the Middle East, Asia, the Pacific and the Americas.

In 1995, Ruud Meijer started selling Avocado products literally from his kitchen table. Now Salud Foodgroup is a renowned company. The Sales, Marketing, Finance, and Logistics departments are located in our Dutch head office, as well as our own Research & Development department with a large test kitchen.

The underlying meaning of the Spanish word ‘Salud’ is 'Cheers’ and ‘we wish you good health’ which is part of the mission of Salud Foodgroup Europe to continue developing sustainable, environmentally-friendly products whilst not losing sight of health-conscious trends.

Key markets are the food service industry consisting of wholesale, catering and other related businesses. Furthermore, we provide services to Industry, QSR and Retail in Salud brand and Private label.

Convenience plays an important role alongside the practical use of the products. Each product group includes numerous specialty products that promise a festive culinary addition to every caterer’s menu. Salud places tremendous value on the quality and taste of every dish.

 Our website is designed to give an overview of our products and to inform you about our activities. If you have any questions or comments, we would love to hear from you. Feel free to reach out through social media or our "contact" button at the top of this page. 

Discover more...

Avocado

Avocado

The Mexican Hass Avocado contains a great number of unsaturated oils and essential vitamins & minerals. 

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Sustainability & Fair Trade

Sustainability & Fair Trade

Fair trade is a social movement that promotes the payment of a fair price and compliance with social and.. 

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Ambient range

Ambient range

Discover our Ambient Range consisting of delicious products that add value to the rest of our assortment. 

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History

Rehousing

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Head Office has moved to another building in Oosterhout

2017

SKAL Certified

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SKAL certified for our BIO avocado pulp

2016

Asia

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Expanding our sales outside Europe and Middle-East.

2015

Factory

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Investment in the Mexican production facility.

2013

Retail

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Entering the retail with a new line of 7 appetizers and 2 avocado products.

2012

Pita bread

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Expanding of the category Tortillas & Grabbetizers with Pita bread.

2012

SALUD FOODGROUP EUROPE BV

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Management buy-out from Simplot US.
Salud Foodgroup Europe was born.

2011

High Pressure

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First introduction of High Pressure guacamole in Europe.

2008

Tortillas

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Expanding the product range with a new category: Tortillas.

2007

Tropical Fruit

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Introduction of Tropical Fruit consisting of Mango, Pineapple, Melon, Papaya and a mix of these fruits.

2005

Avocado Dices / Slices / Halves

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Expanding the product range with Avocado Dices, Avocado Slices and Avocado Halves.

2001

New Office

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The head office has moved to a new building.

1999

Appetizers

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Expanding of the products with a new category: Appetizers - based on cheese fillings and Jalapeño peppers.

1998

The Beginning

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In 1995 Ruud Meijer started the company Simplot Europe Inc. as a subsidiary of the J.R. Simplot company, selling guacamole only.

1995