Better for people and society

Corporate Social Responsibility (CSR) is integral to our business model. We produce and distribute avocado products and more, but we also want to give something back to society. Both within and outside our company. Creating social value is reflected in all our activities.

For Salud Foodgroup Europe, CSR also means investing in our own people. Our aim is to provide all our employees with a motivating, inspiring and pleasant working environment. Our focus is on encouraging personal development, recognising skills and achievements, and rewarding efforts.

We encourage diversity within our workforce. We believe that bringing together people with different backgrounds and experiences leads to more satisfied employees and more innovation within the organisation. 

Producing and distributing frozen avocado products involves certain challenges and risks. We are fully aware of this. We take responsibility and minimise negative effects wherever possible. But building a sustainable future requires more. This is why we believe it is also important to play a role in the social sphere.

Through various activities, we contribute to the welfare of local communities in Mexico and make a positive social and environmental impact.

We do this together with our partners. We share our knowledge and expertise with each other. We combine forces to work towards a more sustainable society.

Our producers

Salud Foodgroup has been working with a cooperative organisation in Mexico since 2012. Together, the 300 farmers affiliated with this social enterprise have stronger bargaining power. The common economic, social and cultural needs of the farmers and their communities are always paramount.

This collaboration creates many new job opportunities. Over 17,000 employees now work in the supply chain under global social standard conditions. We are proud of that.

Salud Foodgroup Europe is vehemently against child labour and slavery in any form and monitors this thoroughly. We keep a close eye on the social audits conducted at our producers. We also have employees working on site where they visit the producers at least once a year and stringently check for possible abuses.


Our ambition always and everywhere is to act with respect for human rights, the interests of our employees and the laws and regulations of every country and region in which we operate. Our goal is that by 2025, at least 90% of our supplies from high-risk countries will come from producers with globally accepted social certification.

We also want to create strong ties with the communities of our avocado producers in Mexico and Peru. In addition, we want to contribute to environmental conservation, educational support and partnerships with the local community in Oosterhout, the Netherlands, where our headquarters are located. One concrete example is the Bee-odiversity project, a joint initiative with the Oosterhout Beekeepers Guild.

We believe it is important that employees and their families in our supply chain can afford adequate accommodation, food, education and other necessities with their income. In our living wage survey, we examine wage transparency and how to address any living wage shortfalls.

Our commitments

Our activities affect people, society and the environment. For this, we accept our social and societal responsibility. An ecologically sustainable approach is always our starting point. Through our activities, we want to contribute to the welfare of local communities in Mexico and Peru and make a positive social and environmental impact on the world of today and tomorrow.