The Mexican Hass avocado contains a great number of unsaturated oils and essential vitamins & minerals.

Nowadays consumers are more health-conscious than ever. Avocados belong to the 'super-foods'. Avocados have nearly 20 different vitamins and minerals and no sodium or cholesterol, which makes avocados a healthy addition to any meal.

Avocados provide good, or unsaturated, fats. Dietary fats are actually a type of nutrient that can help the body better absorb vitamins A, D, K, and E in other foods. Avocados are also free of trans fats and sodium, and offer both monounsaturated and polyunsaturated good fats. This puts avocados in elite company with olives as the only two fruits that have monounsaturated fat.

Get inspired by one of our recipes!

Discover more...

Avocado

Avocado

The Mexican Hass Avocado contains a great number of unsaturated oils and essential vitamins & minerals. 

read more
Sustainability & Corporate Social Responsibility

Sustainability & Corporate Social Responsibility

This is how we take our responsibility.

read more
Ambient range

Ambient range

Discover our Ambient Range consisting of delicious products that add value to the rest of our assortment. 

read more

History

Sial Innovation Award

images/85GUA6K1---guacabite-innovation-sial-2018-web-tijdlijn.jpg

Our Guacabites have been selected according their innovative character. Have you ever seen guacamole in an appetizer before? Therefore the Guacabites won the Innovation Award!

2018

Kuche Award

images/85CAP6K1---Mozzarella-Caprese-zoom--kuche-award-site-tijdlijn.jpg

We joined in a competition to win an award, issued by the magazine "Kuche" from Catering Inside in Germany and our new launched Mozzarella Caprese Bites won the award!

2018

Rehousing

modules/mod_jmz_timeline/assets/images/no-image.jpg

Head Office has moved to another building in Oosterhout

2017

SKAL Certified

images/Knipsel.JPG

SKAL certified for our BIO avocado pulp

2016

Anuga taste 15 Award

images/Taste-award.jpg

These new Avocado Fries, a fresh avocado slice, battered and breaded with a spicy flavored skin, have had its world premiere at the Anuga in Cologne. A specialist jury selected the Avocado Fries out of a pool of innovative products.

2015

Asia

modules/mod_jmz_timeline/assets/images/no-image.jpg

Expanding our sales outside Europe and Middle-East.

2015

Factory

images/Trip-Mexico-02.2013-075--website.jpg

Investment in the Mexican production facility.

2013

Retail

images/Salud-Retail-line-history.jpg

Entering the retail with a new line of 6 appetizers and 2 avocado products.

2012

Pita bread

modules/mod_jmz_timeline/assets/images/no-image.jpg

Expanding of the category Tortillas & Grabbetizers with Pita bread.

2012

SALUD FOODGROUP EUROPE BV

images/Salud-inc-l-Colour-High-Res-web.jpg

Management buy-out from Simplot US.
Salud Foodgroup Europe was born.

2011

High Pressure

modules/mod_jmz_timeline/assets/images/no-image.jpg

First introduction of High Pressure guacamole in Europe.

2008

Tortillas

modules/mod_jmz_timeline/assets/images/no-image.jpg

Expanding the product range with a new category: Tortillas.

2007

Tropical Fruit

images/tropical-fruit-range.jpg

Introduction of Tropical Fruit consisting of Mango, Pineapple, Melon, Papaya and a mix of these fruits.

2005

Avocado Dices / Slices / Halves

images/dices.slices.halves-packagings.jpg

Expanding the product range with Avocado Dices, Avocado Slices and Avocado Halves.

2001

New Office

modules/mod_jmz_timeline/assets/images/no-image.jpg

The head office has moved to a new building.

1999

Appetizers

modules/mod_jmz_timeline/assets/images/no-image.jpg

Expanding of the products with a new category: Appetizers - based on cheese fillings and Jalapeño peppers.

1998

The Beginning

modules/mod_jmz_timeline/assets/images/no-image.jpg

In 1995 Ruud Meijer started the company Simplot Europe Inc. as a subsidiary of the J.R. Simplot company, selling guacamole only.

1995