Discover our ambient range consisting of delicious products that add value to the rest of our assortment.
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SFGE joined Sustainability Initiative Fruit and Vegetables (SIFAV). From farm to fork in the most sustainable way🥑!
2022
Our avocado burger also won a silber award in the innovation competition in Germany!
2021
Our latest innovation: the avocado burger. 100% vegan. Selected by the international jury of the Sial.
2020
We have fulfilled the requirements for the IFS Broker certification. Our certification is applicable as of April 29th, 2019.
2019
Our Guacabites have been selected according their innovative character. Have you ever seen guacamole in an appetizer before? Therefore the Guacabites won the Innovation Award!
2018
We joined a competition to win an award, issued by the magazine "Kuche" from Catering Inside in Germany and our newly launched Mozzarella Caprese Bites won the award!
2018
Head office has moved to another building in Oosterhout
2017
SKAL certified for our BIO avocado pulp
2016
These new Avocado fries, a fresh avocado slice, battered and breaded with a spicy flavoured skin, have had its world premiere at the Anuga in Cologne. A specialist jury selected the Avocado Fries out of a pool of innovative products.
2015
Expanding our sales outside Europe and Middle-East.
2015
Investment in the Mexican production facility.
2013
Entering the retail branch with a new line of 6 appetizers and 2 avocado products.
2012
Expanding the category Tortillas & Grabbetizers with Pita bread.
2012
Management buy-out from Simplot US.
Salud Foodgroup Europe was born.
First introduction of High Pressure guacamole in Europe.
2008
Expanding the product range with a new category: tortillas.
2007
Introduction of frozen tropical fruit: mango, pineapple, melon, papaya and a mix of these fruits.
2005
Expanding the product range with avocado dices, avocado slices and avocado halves.
2001
The head office has moved to a new building.
1999
Expanding the product range with Appetizers, a new category based on cheese fillings and Jalapeño peppers.
1998
Simplot Europe Inc. is established. The product assortment consists of only frozen guacamole.
1995
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