Discover our Ambient Range consisting of delicious products that add value to the rest of our assortment. 

Jalapeño Cheese Sauce, Green Nacho Sliced Jalapeño peppers, wheat tortillas, Chunky Salsa and Tortilla Chips in 3 different flavours. 

This email address is being protected from spambots. You need JavaScript enabled to view it. our Sales Department for more information. 

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Avocado

Avocado

The Mexican Hass Avocado contains a great number of unsaturated oils and essential vitamins & minerals. 

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Sustainability & Corporate Social Responsibility

Sustainability & Corporate Social Responsibility

This is how we take our responsibility.

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Ambient range

Ambient range

Discover our Ambient Range consisting of delicious products that add value to the rest of our assortment. 

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History

IFS Broker

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We have fulfilled the requirements for the IFS Broker certification. Our certification is applicable from April 29th, 2019.

2019

Sial Innovation Award

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Our Guacabites have been selected according their innovative character. Have you ever seen guacamole in an appetizer before? Therefore the Guacabites won the Innovation Award!

2018

Kuche Award

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We joined in a competition to win an award, issued by the magazine "Kuche" from Catering Inside in Germany and our new launched Mozzarella Caprese Bites won the award!

2018

Rehousing

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Head Office has moved to another building in Oosterhout

2017

SKAL Certified

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SKAL certified for our BIO avocado pulp

2016

Anuga taste 15 Award

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These new Avocado Fries, a fresh avocado slice, battered and breaded with a spicy flavored skin, have had its world premiere at the Anuga in Cologne. A specialist jury selected the Avocado Fries out of a pool of innovative products.

2015

Asia

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Expanding our sales outside Europe and Middle-East.

2015

Factory

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Investment in the Mexican production facility.

2013

Retail

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Entering the retail with a new line of 6 appetizers and 2 avocado products.

2012

Pita bread

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Expanding of the category Tortillas & Grabbetizers with Pita bread.

2012

SALUD FOODGROUP EUROPE BV

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Management buy-out from Simplot US.
Salud Foodgroup Europe was born.

2011

High Pressure

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First introduction of High Pressure guacamole in Europe.

2008

Tortillas

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Expanding the product range with a new category: Tortillas.

2007

Tropical Fruit

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Introduction of Tropical Fruit consisting of Mango, Pineapple, Melon, Papaya and a mix of these fruits.

2005

Avocado Dices / Slices / Halves

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Expanding the product range with Avocado Dices, Avocado Slices and Avocado Halves.

2001

New Office

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The head office has moved to a new building.

1999

Appetizers

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Expanding of the products with a new category: Appetizers - based on cheese fillings and Jalapeño peppers.

1998

The Beginning

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In 1995 Ruud Meijer started the company Simplot Europe Inc. as a subsidiary of the J.R. Simplot company, selling guacamole only.

1995